What Makes Us Experts?

Our team has granular industry knowledge so we can easily spot a brand and connect it with a franchise partner that we are certain we can shepherd to success! We don’t see ourselves as selling franchises, we award franchises to partners who we can adopt into our corporate family.  We are very careful about picking the right people to take care of our brands as they are the engine that drives our success. We see our brands as masterpieces and we develop them with care and precision. We keep our brands relevant and desirable by staying informed of sector innovations and market trends.

 

We have a strong marketing and support team with years of experience but that’s not why we are so successful.  Our corporate team embodies the burning desire to succeed and to see all of our franchise partners achieve dreams of wealth and financial freedom. Our approach is holistic and methodical, building slowly and purposefully gaining strength with each restaurant opening and partner adoption.

 

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Our Team

Derek Massad

President & Chief Executive Officer

Derek Massad

President & Chief Executive Officer

Ritou Maloni

Vice-President

Ritou Maloni

Vice-President

Sherif Tadros

Vice-President of Procurement

Sherif Tadros

Vice-President of Procurement

John Pantelakos

Director of Operations

John Pantelakos

Director of Operations

Mervin Calixte

Corporate Trainer & Operations Consultant

Mervin Calixte

Corporate Trainer & Operations Consultant

Gilles Ratté

Founder and Director of Procurement - Guacamole

Gilles Ratté

Founder and Director of Procurement - Guacamole

Dominique Ratté

Director of Operations - Guacamole

Dominique Ratté

Director of Operations - Guacamole

Christian Martin

Area Developer - Atlantic Canada

Christian Martin

Area Developer - Atlantic Canada

Joel Friedman

Area Developer - Ontario

Joel Friedman

Area Developer - Ontario

Mark Hanna

Area Developer - Boston

Mark Hanna

Area Developer - Boston

Amit Ahluwalia

Creative Director & Brand Management

Amit Ahluwalia

Creative Director & Brand Management

Catherine Angehrn

Marketing & Communications Manager

Catherine Angehrn

Marketing & Communications Manager

Angela Pietrantonio

Accounting Manager

Angela Pietrantonio

Accounting Manager

Cynthia Yang

Corporate Counsel

Cynthia Yang

Corporate Counsel